Leeds, UK, 24th February 2015 – Volkswagen’s ‘Eyes On The Road’ PSA Highlights The Dangers Of Distracted Driving
It doesn’t take a horror movie to get audiences to jump from their seats. Sometimes, a clever ad will do the trick.
Moviegoers in Hong Kong apparently didn’t know what was in store when the lights went down and they began to watch a film in which a driver is cruising down a road.
Watch the clip above to see what happened next.
The clip ends with the following message:
« Mobile use is now the leading cause of death behind the wheel. »
The National Highway Traffic Safety Administration says drunk driving led to 10,322 deaths in the United States in 2012, compared to 3,360 due to distracted driving.
However, the agency says « impairment associated with using a cell phone while driving can be as profound as that associated with drunk driving. »
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